The UAS Erfurt wishes to present its teaching, research and further educational services, as well as its many other activities, accurately and effectively to the public. These aims are activley supported by the Marketing Department.
In cooperation with the Press office and the Corporate Design Department, it is the goal of the UAS Marketing Department to create an unmistakeable image of the University in the region, in Thuringia and nation-wide. It addresses not only those potentially or actually studying, but also the general public, business, politics, science and the University's own staff.
The fields of activity are therefore broadly distributed. Here are several examples from the range of marketing services provided:
- Conception and implementation of University marketing and communications requirements
- Build up of a basic database through active market research
- Conception and coordination of media work and advertising
- Conception, publishing and control of central University publications
such as image or schooling brochures
- Presentation of the UAS Erfurt in schools, at trade shows and other events in cooperation with the Department of Student and Academic Matters
- Editing and design of central presentations such as image videos and PowerPoint presentations
- Organisation and carrying out of central events such as University Information Days, Long Science Nights and try-out studying
- Maintenance of a joint marketing network with other Thuringian universities
- Conceiving and procurement of advertising and merchandising articles
- Organisation and coordination of the Erfurt Children's University for the University of Erfurt
Internships in the area of University Marketing are possible upon arrangement, and subjects for finals (Diploma, BA, MA) can be agreed on.